LAVANA
Brand Strategy, Visual Identity, Social Media
Lavana is inspired by the ancient Sanskrit word for "salt," representing purification, balance, and energy. The brand is tailored for women who are seeking to enhance their health and live intentionally.
With the guiding principle "Move your body, change your mind," Lavana provides a nurturing environment where mental health is a priority, body positivity is embraced, and the joy of movement is celebrated. Each service is designed to leverage the natural qualities of salt for transformation and renewal.