CONTINENTAL COSMETICS
Brand strategy & development, Logo refresh, Visual identity, Social Media, Brand guide

Continental Cosmetics, a wholesale beauty supplier, caters exclusively to professional spa owners. They go beyond being a beauty supply warehouse, positioning themselves as a supportive system that facilitates training, industry-specific workshops, and offers expert guidance within the realm of the spa industry. With a keen focus on their clients' needs, they consult on the most effective products and services for each spa owner.

Their goal is to ramp up their social media presence and improve on targeting their ideal client through these portals.

Brand Persona

Claire - A professional salon owner with drive and work/life balance.

Meet Claire, a vibrant professional woman in her 30s, who embodies beauty, compassion for people, and a commitment to fostering meaningful relationships while maintaining a healthy work-life balance. Claire effortlessly manages her successful career and cherishes quality time spent with friends. She believes that true beauty is not only about appearances but also about nurturing genuine connections.

She seeks out innovative and authentic beauty products that align with her values. Claire stays up-to-date with the latest beauty trends, always eager to experiment and share her discoveries with her industry colleagues.

Welcome to a world designed exclusively for Claire—a world where beauty, friendships, and work-life balance intertwine harmoniously. Discover a brand that empowers Claire to embrace her individuality, nurtures her passions, and helps her radiate beauty inside and out, all while fostering strong spa/salon management skills.

LOGO REFRESH & STYLE GUIDE

Artboard 11.png

SOCIAL MEDIA KIT & TEMPLATES

Artboard 1 copy 3.png

PHOTO CONVENTIONS

Artboard 1.png

BRAND GUIDE

Artboard 1 copy 7.png

  • "I thoroughly enjoyed collaborating with you on our brand package. Your clear vision and effective communication made the entire process smooth and enjoyable. Your commitment to excellence and attention to detail greatly facilitated our work together, and I am confident that our brand will resonate strongly with our target audience."

    Lance P. - Continental Cosmetics